Why? Please remember the growing cycle of rice that is
one of the ingredients of Japanese sake. As sake rice is harvested in autumn, September
to October, most of sake breweries usually start to produce in October. The
sake brewing does not always start on October 1st, however, the day
is special for the breweries to celebrate the start of sake production season.
They pray at a shrine for the safety and success of the sake brewing of the
year, and then prepare, clean and check the tools and devices they use. This is
one of the reasons for which the day was designated as “Nihonshu no Hi” or the day of Japanese Sake by the Japanese Sake and
Shochu Makers Association in 1978.
Many Japanese-sake-day-related events and celebrations are held all over the country, or the world on that day. Especially “Kampai (or cheers) with Japanese sake” has been encouraged.
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